Dynamics Communities Biz Apps Partner Podcast

Biz Apps Partner Podcast: Amla Commerce's Tom Flierl on Role of AI in B2B eCommerce

Episode Summary

In this episode of the Biz Apps Partner Podcast, Joe Corigliano hosts Tom Flierl, Chief Commercial Officer, Amla Commerce. The two discuss what attendees of the Biz Apps Partner Executive Summit can expect from the company, and Tom shares details of Amla Commerce's product roadmap as it relates to AI.

Episode Notes

• Biz Apps Partner Executive Summit: Tom shared that the team at Amla Commerce is eager to gain deeper insights into Microsoft's direction for the year, especially around AI, which he sees as central to the company's future. He also highlighted their excitement about showcasing their product, Znode, and connecting with VAR and ISV partners at the event.
• What to expect: Amla Commerce is in its first full year in the Microsoft Channel. The company's product, Znode, is a B2B e-commerce platform built entirely on Microsoft technology and hosted in Azure. The platform is focused on manufacturers, distributors, and account-specific features, which are key differentiators for the company. At the Biz Apps Partner Executive Summit, Tom explains that "what people can expect is honest conversations about the differences between retail, eCommerce, and B2B eCommerce... there's big distinctions and honest conversations of where we play and we don't play."
• Role of AI: Amla Commerce offers two products, with Znode as its flagship B2B eCommerce platform and Artifi, a product customization tool for eCommerce. Znode includes built-in Copilot features for enriching product data and enhancing SEO content directly within the platform. Looking ahead, Tom shares that “we have a huge roadmap that we're rolling out in 2025 and 2026 around AI,” with innovations like conversational commerce and automated product setup. The team intends to share more of the company's roadmap at the event.